She rewrote the rules of ready-to-wear by mixing elegance and pragmatism with seductiveness and inclusivity. This is the story of designer and entrepreneur Elisabetta Franchi. An all-Italian, virtuous story that is about style and creativity, centred on the power of women as well environmental and social commitments. A story that goes well beyond market dynamics in order to convey a powerful message by way of Elisabetta Franchi’s passion, taste for new challenges and pride
